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Case study- WhiteHat Jr founder Karan Bajaj

WhiteHat Jr is a Mumbai based EdTech startup that was started by Karan Bajaj of Birla Institute of Technology Mesra, Ranchi. that focuses on teaching coding for your young kids between the ages group of 6-18. They have a solid curriculum that comes in five different categories based on child grade, namely beginner, intermediate, advanced, professional, and applied tech. The subject ranges from the data structure, app, and game development to machine learning and space technology. The children at WhiteHat Jr encouraged to create games, animations, and applications on their own. The founder of WhiteHat Mr. Karan Bajaj with his prudent mind and venture business model established his organization in December 2018. His craving towards his work and venture gave him immediate success. In 2019, the organization engaged with 150,000 students and 3000 teachers with 10000 classes per day. In 2020, the organization reported 4,00,000 students. This organization grew in a very short time.

Karan Bajaj Founder & CEO, WhiteHat Jr

Value Proposition and Unique selling point of WhiteHat

  • WhiteHat works with a live 1:1 online teaching format which is unique features of the online training program.
  • Believe in the futuristic and modern method of learning and teaching.
  • Top 99.9th percentile teachers are highly certified.
  • His faith in the incredible power of early childhood coding discrete from his strong competitors and established the virtue of WhiteHat. They targeted the kids of 6-18 and provided them coding knowledge like algorithms, data structures, and other programming languages at a very early age.
  • Works on a real-world project (immediate execution based on grave knowledge of code).
You may be excited to know the man who has an incredible journey from nihility to all.
He is nobody else but Karan Bajaj an Indian American businessman. He has completed his bachelor's degree from Mechanical Engineering at Birla Institue Of Technology, Mesra Ranchi Jharkhand, and Management from IIM, Bangalore. He is not only a great entrepreneur but also a magnificent writer. He is author of three contemporary Indian novels, Keep off the Grass(2008) which became a best-seller with more than 70,0000 copies. This novel was a semi-finalist for the Amazon Breakthrough Novel Award and was long-listed for the Indian plaza Golden Quill award.

Along with the launch of the New Education Policy 2020, which states that coding will be taught in all schools across India from grade 6, the EdTech companies have aligned perfectly with new education policy. The biggest news about this startup is that Byjus, another famous EdTech company has acquired  WhiteHat Jr for a whopping $300 million. This all-cash deal was made about a few days and they are looking to expand to several countries later this year. This deal makes the 18-month-old-Mumbai headquarter WhiteHat Jr, the fastest exist story at this size in the Indian startup ecosystem. The purchase of WhiteHat Jr is also the largest acquisition till date, by Byjus.

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