All about Digital Marketing. How to do Digital Marketing.

Digital marketing is also known as online internet marketing. This is the key to meet the company objectives through relevant online marketing channels to promote their product & services. It uses online tactics for the advertisement of goods & services rather offline to reach the consumers and discover the right audience. 

There is a tremendous role of digital marketing channels to drive the traffic (public) to any online website like e-commerce. It is quite impossible to monetize your online website without having knowledge of digital marketing.

Hike in Digital Marketing:-

The quest for the internet and the low-cost availability of electronic accessories have evolved the better reach of the people towards online marketing. In fact, the entire world has been influenced by digital marketing. The growth of the digital advertising industry in India is 33.4% which is going to generate more than 20 lakhs job by 2020.

If you figure out the graph of smartphone users then you will be noticing that there is the rapid growth of customers over time. Till 2018 there are 2561.3 million smartphone users with 4.33 billion currently active internet users in the world. 

Types of Digital Marketing:-

1. Search Engine Marketing.
2. Social Media & Mobile Marketing.
3.Search Engine Optimization.
4. Content Marketing.
5.Email Marketing.
6.Web Analytics.
7.Conversion Rate Optimization.
8.Sales Funnel.

Terms crucial for Digital Marketing:-

1). Analytics Data

These days we have tools like Google Analytics, Woopra, Matomo,

2). SEO (Search Engine Optimization).

This is the essential part of digital marketing to rank your website on Google.

3). Cost effectiveness.

Businessman is not getting true outcomes by investing in the traditional method of advertisement through newspapers, magazines, and pamphlets. But digital marketing really helped them to obtain better outcomes in very low investment on advertisements.

4). Customer Trust

Consumers likely give their feedback and comments about the product & services. This helps the businessman to analyze the merit & demerit of their product and the demand of the consumers. Through this, they inspect and improve it over time to gain the people's trust.

5). Influential content.

Online content like a blog helps the users to analyze the better edge of the product. Many bloggers are performing affiliate marketing and explaining completely about the trends & features of the product by comparing it with other products.

6). Better Reach.

Brings huge traffic to your website. People living in any part of the world can access your product & services.

Factors affecting the growth of Digital marketing !!

1). Introducing 5G network.

Most of the country like the USA, South Korea and China have already 5G network services. It offers amazing speed with higher bandwidth which leads to much faster data transfer speed.

2). Competitive Market.

Due to much more competition among electronic companies. They bound to launch low cost and high quality features electronic accessories which result in higher buyers of these accessories.

3). Influence of AI in E-Commerce sectors.

E-commerce websites are witnessing an exponential hike in their sales through AI (Artificial Intelligence). There are many real based applications of AI in E-commerce like a chatbot, image search, handling customers data, recommendation system, cybersecurity, sales improvement etc.

4). Inaugurating industry 4.0.

This technology help firms to improve the quality of relationships with the customers in addition to reduce the production cost and increase flexibility.

5). Futuristic Technology.

Lenskart like a company is using futuristic or ditto technology to analyze that which pairs fit and flatter your unique face. This technology is now adapting by most of the e-commerce website to eliminate the issue of product which suits you. 

The most important books for every digital marketer are:-

BOOKS	AUTHORS NAME
Digital marketing for Dummies	Ryan Deiss & Russ Henneberry
Youtility	Jay Baer
Epic Content Marketing	Joe Pulizzi
New Rules of marketing and PR	David Meerman Scott
Social Media Marketing All-in-one Dummies	Jan Zimmerman, Deborah Ng
The art of SEO	Eric Enge, Stephan Spencer, Jessie
Digital Marketing 2020	Danny star

The top blogs for every Digital Marketer:-

• The Moz.
• Marketing Land.
• Econsultancy.
• Socialfresh.
• Content marketing.

There are many online E-learning sites from which you can grab these skills like Lynda & Udemy.

Visit the link to know about free courses for such programs…

Qualification required:-

There is no formal qualification is required for digital marketing but you need is advance skills, knowledge, and confidence to become an expert in your job. For this, you can enrol yourself in online courses and can learn the tools and technologies needed to meet the challenges of tomorrow. Gaining a credentials certificate in this competitive world can enhance your chance to get the jobs in top and dream companies.

Earnings of digital marketer?

To be honest there is no limitation to earn money from the digital marketing platforms. The matter is your consistency and dedication.

“If you have the talent and you work long and hard at it, anything in the world can be yours”.

If we look at the monthly income of top blogging websites such as Huffington, Endgadget & Moz is:-

• Huffington- $ 41.6 million per month

• Endgadget- $ 3.95 million per month

• Moz- $ 3.74 million per month

You will reap what you knit. These websites are working for more than 14-15 years rigorously. With the arrival of the internet, the demand of digital marketers in the top companies or as a freelancer is skyrocketing because now the consumers are spending more time on the internet.

This is the approximated estimated data of the number of digital marketing jobs and their average income per month.

Jobs Description	Number of jobs available				Average income (P.M.)
	Naukri.com	Shine	Monster	TimesJob
Content marketing	35000	26500	18540	61000	18k to 1 lakh
Social media marketing	107243	32000	10823	61936	15k to 35k
Email marketing	3693	31000	14458	66110	15k to 25k
SEO marketing	116868	2800	103193	59866	12k to 35k
Digital Marketing sales	37000	53000	8765	12627	22k to 45k
Digital marketing manager	1093	5861	2136	8000	30k to 1.5 lakh

The average salary for freelance digital marketers in the US is $66,206 a year which is approximately 3,87,201 per month. 

Click here to know all about freelancing.