Mobile marketing
Every business prospect requires publicity and the most important platform for the same today is mobile marketing. It is an aspect of digital marketing which is focused on providing publicity by making using of mobile apps, mobile functionalities and other digital approaches.
It is an art of promoting one's business to obtain publicity and popularity using the ads that appear on the mobile screens or tablets.
The number of people gaining access to smartphones is increasing day by day as a result of which mobile phones are becoming the most effective way of publicizing an item or business.
From the above graph, it is indeed clear that the number of global mobile users is increasing day by day.
Why is mobile marketing important?
Some interesting mobile marketing statistics:-
- 80% of mobile time spent on apps, with game apps eating up the largest percent of app time
- People browse 70% more web page on tablet than smartphones
- Retail conversion rates are 2.2% on tablet, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3%
- Mobile searches have increased by 200% over the year in 2019
- Mobile is predicted to be the most common device by 2025
From the above statistics the fact becomes crystal clear that the heavy usage of mobile phones is causing them to become an irreplaceable part of our lives. In such a case the use of these device apps to attain promotions is indeed an effective managerial way to reach out to the educated masses of the country who will understand the true value of the business being pursued.
How to do mobile marketing?
There are several ways by which we can practice the tacts of mobile marketing. Some of the most important and commonly practiced are:-
App-based marketing:-
This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.
Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.
In-game mobile marketing:-
In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.
QR codes:-
QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them, since users who scan them don’t always know exactly which rabbit hole they’re jumping down.
Location-based marketing:-
Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.
Mobile search ads:-
These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.
Mobile image ads:-
Image-based ads designed to appear on mobile devices.
SMS:-
SMS marketing involves capturing a user’s phone number and sending them text offers. This is considered somewhat passé.
How to obtain income by mobile marketing?
Owing to the increasing demand for mobile marketing ethics over the years the pay scale for the same has also been increasing lavishly. On average, the common amount earned by a mobile marketing manager is Rs.2040 K/year. Besides this, the job has several benefits and also provides exposure to the hacks of digital marketing as a whole.
Some things to be kept in mind while organizing an effective mobile marketing strategy:-
- Be Clear and Concise:- Mobile devices have small screens, which means words should be used sparingly. Cluttered and crowded ads will just drive users to scroll past. When it comes to mobile, it’s best to keep things simple.
- Optimize for Local:- Be sure to remember that 1 in 3 mobile searches have local intent. Users often use mobile devices to complement their immediate worldly interactions – where is the nearest gas station? Is there a nearby coffee shop that has wi-fi? Optimize for local mobile marketing to make sure you are aligning with users’ queries.
- Consider Your Audience:- The type of audience you’re hoping to reach should influence the kind of mobile ads you use. Are they gamers? Then try taking advantage of in-game ads. Are they young and tech-savvy? Mobile Facebook Promoted Posts might be more likely to get their attention.
- Experiment with Different Strategies:- There’s a lot of room for experimentation when it comes to mobile marketing. Don’t be afraid to test out some ad extensions with your Google Ads Enhanced Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you.
- Benchmark Your Results:- Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t.
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